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Watercolor Pop!

Learn how to paint "Watercolor Pop!" by watching our FREE Facebook and Youtube paint party class on Monday, June 5th, 2023, 7:30pm ET! Pick up all the supplies you need to create this painting below. Come on, Let's Paint!
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Watercolor Gelz Wedding Portrait

Easily create watercolor and gradient effects to your projects with the translucent gel formula of FolkArt Watercolor Gelz Acrylic Paint.
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Watercolor Florals

Easily create watercolor and gradient effects to your projects with the translucent gel formula of FolkArt Watercolor Gelz Acrylic Paint.
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Watercolor Heart Mini Canvas

Easily create watercolor and gradient effects to your projects with the translucent gel formula of FolkArt Watercolor Gelz Acrylic Paint.
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Watercolor Travel Photo

Easily create watercolor and gradient effects to your projects with the translucent gel formula of FolkArt Watercolor Gelz Acrylic Paint.
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Watercolor Gelz Crafts

Easily create watercolor and gradient effects to your projects with the translucent gel formula of FolkArt Watercolor Gelz Acrylic Paint.
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Watercolor Pillow and Heart Canvas

Easily create watercolor and gradient effects to your projects with the translucent gel formula of FolkArt Watercolor Gelz Acrylic Paint.
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Watercolor Gelz Planters

Easily create watercolor and gradient effects to your projects with the translucent gel formula of FolkArt Watercolor Gelz Acrylic Paint.
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Let's Create Together Giveaway

/plaid-palette/november-en/let-s-create-together-giveaway

Win everything you need for an entertaining holiday craft party   The holiday season is upon us, and there is no better way to celebrate than by handcrafting with the people you love. Whether you are a seasoned crafter or just beginning, our giveaway packages will help ... Read more →

Posted 11/7/2023 11:25:21 AM

Ambassador Pumpkin Challenge

/plaid-palette/september-2021/ambassador-pumpkin-challenge

Pumpkins, pumpkins, everywhere! Get in the mood for spooky season with hand-painted pumpkins. From painted pumpkins to paintings OF pumpkins  and everything in between – we are excited to celebrate the season with a pumpkin party challenge . To kick off the challenge, we as... Read more →

Posted 9/15/2021 1:23:18 PM

PlaidFX April 2021 - Fabric Painting

/plaid-palette/march-2021/plaidfx-april-2021-fabric-painting

In 2021, the PlaidFX team is excited to bring you a year filled with new techniques, inspiration, and a variety of fun how-tos. Make sure to tune in each month as we dive deep into a specific cosplay technique that is sure to be a help to you when you are building. All month l... Read more →

Posted 3/22/2021 11:54:35 AM

Watercolor Paint Along Party

/blog/march-2018/watercolor-paint-along-party

We’ve had so much fun with our paint along Live Stream paint party nights, and we’re thrilled to announce “Floral Notes” as our next event featuring Martha Stewart Soft Gel Watercolor Paint and Martha Stewart Wine Co.!  Invite your friends to join in or feed your own ... Read more →

Posted 3/26/2018 11:06:27 AM

AFCI Creativation 2018: NEW Plaid Products!

/plaid-palette/february-2018/afci-creativation-2018-new-plaid-products

January welcomed a new year AND another 2018 AFCI Creativation tradeshow that we were delighted to attend!  Creativation, an annual creative arts event for trade professionals, was the perfect opportunity for us to connect with new audiences and industry insiders, as well as ... Read more →

Posted 2/5/2018 10:20:30 AM

Fun with Mod Podge - Kids Washout Formula 

/plaid-palette/september-2017/fun-with-mod-podge-kids-washout-formula

Each month we will be doing a Live stream in the Getting Crafty with Mod Podge group. This month we focused on new ways to use Mod Podge Kids Washout formula. Suzanne shares a way to paint fabric using the Washout formula and Fabric Creations Fabric paint.  An easy pro... Read more →

Posted 9/12/2017 9:59:11 AM

9 Easy Watercolor Tutorials Anyone Can Do!

/plaid-palette/august-2017/9-easy-watercolor-tutorials-anyone-can-do

  If you’ve been in love with watercolor art, but too intimidated to try, we’re sharing nine totally doable watercolor DIYs today! They all use new Martha Stewart® Soft Gel Watercolor Acrylic Craft Paint, which is an amazing new formula that works on surfaces like canvas, f... Read more →

Posted 8/1/2017 1:07:58 AM

New Martha Stewart Watercolor, Marbling and More at Michaels!

/plaid-palette/july-2017/new-martha-stewart-watercolor,-marbling-and-more-a

So much Martha! Now exclusively at Michaels, hundreds of new Martha Stewart® craft products have launched online and in-store. See what you can do with some of our faves, and share your creations with us by tagging #plaidcrafts #marthastewart #makeitwithmichaels.  One of ... Read more →

Posted 7/31/2017 12:25:44 AM

Cathie and Steve's Made with Mod Podge - Clay Pot Makeover

/plaid-palette/may-2017/cathie-and-steve-s-made-with-mod-podge-clay-pot

Ready to take some ordinary terra cotta pots and turn them into something extraordinary? In this video, Cathy & Steve show you how to transform plain terra cotta pots into bold accent pieces using Mod Podge Dishwasher Safe, Mod Podge Outdoor and Mod Podge Collage Clay. Wat... Read more →

Posted 5/9/2017 10:44:00 AM

Plaid at Pinners Conference Atlanta & SNAP Salt Lake City

/plaid-palette/april-2017/plaid-at-pinners-conference-atlanta-snap-salt-la

It was an action-packed weekend in the craft-o-sphere and Plaid was delighted to be front and center for the excitement! Between the SNAP ! blogger’s conference in Salt Lake City, Utah and the Pinner’s Conference in Atlanta, GA, we had tons of fun meeting, educating, and c... Read more →

Posted 4/24/2017 11:18:07 AM

FolkArt Color Trend: DIY Watercolor Dreamcatcher

/blog/may-2016/folkart-color-trend-diy-watercolor-dreamcatcher

Inspired by the magical legend of dreamcatchers, our design team curated a gorgeous color palette for our latest FolkArt Color Trend!  Dream catchers are rooted in the Native American tradition of hanging a dreamcatcher over your bed. The dreamcatcher lets positive d... Read more →

Posted 5/20/2016 8:05:00 AM

Mad About DIY: Let's Throw a Garden Party!

/blog/may-2016/mad-about-diy-let-s-throw-a-garden-party

With sunny skies abound, we’re bringing you a color-drenched palette for this month’s Martha Stewart Crafts® Mad About DIY! In vibrant hues of Martha Stewart Crafts® Multi-Surface Craft Paint and Chalkboard Paint, we’ve created three easy projects to make for your ne... Read more →

Posted 5/19/2016 7:05:00 AM

DIY Snowed-In Survival Kit

/blog/january-2015/cozy-crafts-for-a-warm-winter-night

Follow my blog with Bloglovin It's official. Juno has made her grand entrance into the upper right corner of the map. I've been checking in on all my friends up north and everyone seems to have one thing on their mind: what to do when the kiddos when cabin fever start... Read more →

Posted 1/28/2015 7:01:00 AM

Martha Stewart Crafts® Mad About Color: July 2014

/blog/july-2014/mad-about-color-july-2014

Now that summer's in full swing, we're excited to say hello to summer with a sneak peek at these day-at-the-beach crafts in a color palette inspired by this month's cover of Martha Stewart Living! We chose the colors in our Limited Edition  Martha Stewart Crafts®  Pain... Read more →

Posted 7/7/2014 8:07:00 AM

15 Fun Easter Egg Crafts

/blog/march-2014/15-fun-easter-egg-crafts

The countdown to Easter has begun, and we’re super excited to start planning how we’re going to decorate our eggs this year. Paint them, glitter them, decoupage them, or dip dye them—there are so many inventive ways to make eggs pretty and eye-catching for the hunting festivi... Read more →

Posted 3/5/2014 8:00:00 AM
faqs

What makes FolkArt Watercolor Acrylic Paint different from other craft paints?

FolkArt Watercolor is formulated as a gel-based acrylic paint that can easily be spread or brushed out very smoothly when used as a concentrate. It can also be diluted with water to create soft painted wet effects with varying layers of color.

Does FolkArt Color Watercolor Acrylic Paint hold up well on outdoor surfaces?

Yes, FolkArt Watercolor can be used on interior surfaces as well as on outdoor surfaces.

How long does it take FolkArt Watercolor Acrylic Paint to cure?

Although FolkArt Watercolor Acrylic Paint dries to the touch very quickly, it will take approximately 48 hours before it is cured to the surface.

Can I use water to thin FolkArt Watercolor Acrylic Paint?

Yes, water can be used to dilute FolkArt Watercolor to achieve a variety of wash effects.

Where can I learn more about FolkArt Watercolor Acrylic Paint?

You can learn more about this product by reading the FolkArt Watercolor FAQ document.

How long does FolkArt Watercolor Acrylic Paint take to dry?

A standard brushstroke painted on a porous surface will be dry to the touch within approximately 25 minutes and completely dried within an hour, depending on the amount of water used to dilute the paint. On sealed surfaces, the same standard brushstroke painted on a will be d...

On what types of surfaces can I use FolkArt Watercolor Acrylic Paint?

Many surfaces can be decorated with FolkArt Watercolor Acrylic Paint, such as wood, papier mache, paper, glass, canvas, and fabric. On sealed surfaces such as glassware, ceramics, tin, metal, and plastic, FolkArt Watercolor should be used for decorative purposes only.

Is it necessary to heat set FolkArt Watercolor Acrylic Paint when painted on fabric?

Yes, heat-setting will ensure the durability of your FolkArt Watercolor fabric project. Follow the instructions below to heat-set your project. 1Allow the decorated fabric to dry 24 hours. Heat set the painted surface using a dry iron set to the highest setting allowed for...

Is it necessary to seal or varnish FolkArt Watercolor Acrylic Paint?

Projects created using FolkArt Watercolor Acrylic Paints do not need to be sealed; however, for extra durability and protection, project surfaces can be sealed using FolkArt Acrylic Lacquers or brushed with FolkArt Artists’ Varnish

When painting with FolkArt Pure Artist Pigments, can I use water to thin down the paint consistency?

Yes, FolkArt Pure Artist Pigments can be diluted to a thinner consistency perfect for painting washes of color to create watercolor effects. 

How do I use Floating Medium in the One Stroke™ Technique?

FolkArt® Floating Medium (#868) helps paint flow more smoothly, thus aiding your brush strokes. It should be used when you are painting on any surface that is not slick. It's especially helpful when painting on walls. Use this medium for painting shadows or for watercolor eff...
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FolkArt

Developed for both strokework painting and a variety of decorative craft activities, the FolkArt line of paints features amazing colors in a variety of formulas and finishes to inspire your creativity.

FolkArt Watercolor Gelz

  8.1.2 Create a splash of color with FolkArt Watercolor Gelz Acrylic Paint. This versatile, easy-to-blend paint is perfect for adding subtle washes to projects or for enhancing photos with color. Flow light and dark shades into one another to make beautiful ombre effects. ...