Since 1976, Plaid Enterprises, Inc. has been a pioneering force in the craft and DIY industry, dedicated to inspiring and empowering crafters, artists, and DIY enthusiasts across the globe. From the start, Plaid has been at the forefront of innovation, creating products that have become household names. Iconic brands like Mod Podge®, FolkArt®, Apple Barrel®, Delta Ceramcoat®, and Bucilla® Stitchery Kits are just a few of the beloved names that crafters trust for quality and creativity.
Plaid’s rich history began with founder David Cunningham’s vision to create a company that offered comprehensive programs to market and sell craft products. Starting with how-to publications on popular crafts of the time, Plaid quickly expanded into manufacturing, beginning with paint—a product that remains central to our offerings today. Plaid’s company’s logo, inspired by the family tartan of our founder David A. Cunningham, symbolizes the rich tapestry of craft traditions that Plaid represents. Each line in the pattern reflects a different craft discipline, collectively telling the stories of love, creativity, and connection that Plaid products inspire. As the craft industry evolved, so did Plaid, developing new products and tapping into emerging trends. Today, Plaid continues to lead the industry, setting standards in product development, trend research, social media, and education.
Whether you're a beginner embarking on your first creative project or a seasoned artist seeking new inspiration, Plaid provides the resources and support needed to bring your artistic visions to life. Our dedication extends beyond products; Plaid is a creative hub where crafters and artists can learn, be inspired, and connect with a vast community of fellow crafters. With millions of followers, Plaid has a thriving online presence and social media community.
The heart of Plaid’s mission is a simple yet powerful promise: to inspire all people to explore their inner creativity and to provide them with the knowledge and products they need to do so.
