Plaid Enterprises, Inc. is a leading manufacturer of consumer products in the Craft and DIY category with national brands including FolkArt, Apple Barrel, Delta Creative, Bucilla, Mod Podge, and Gallery Glass. We are a fully integrated in-house creative team driven to be one of the world's largest, most diverse manufacturers of creative do-it-yourself products. Our product innovation and dedication to consumer needs have made Plaid's family of products among the most recognized and desired brands in the world.
For an industry-leading consumer products Arts & Crafts Company, Plaid Enterprises, Inc; whose products are sold through mass, e-commerce, and specialty retail channels throughout the world.
VICE PRESIDENT, MARKETING REPORTING TO THE CEO/PRESIDENT OF PLAID ENTERPRISES, INC.
Hands on consumer products marketing executive accountable for developing and implementing the company’s long-term strategic plan to meet revenue and earnings goals. Responsible for all B2B and DTC Marketing activities for Craft and DIY products sold through multiple sales channels including Mass, E-Commerce, Specialty Retail, Value, Home Improvement Channels, and Direct-to-Consumer.
The VP Marketing’s objective is to further Plaid’s mission to reach and inspire consumers to explore their inner creativity and provide them with the knowledge and products they need to do so, strengthening Plaid’s position as the category innovator of creative and DIY products. These market leading products are sold under iconic national brands, including Mod Podge, FolkArt and Apple Barrel, as well as private label brands for retailers such as Walmart, Michaels, and Target.
Responsible for vision, strategy and execution of integrated marketing programs and campaigns across the key go-to-market pillars of Brand Building, E-Commerce, Content Creation, and Marcomm aimed at both consumer and channel customers.
Norcross, GA