Privacy and Cookie Policy

PLAID PRIVACY STATEMENT

Plaid Enterprises Inc. (“Plaid”) is committed to protecting your Personal Information. This Privacy Statement describes how we collect, use, disclose and protect your Personal Information.

This Statement applies whenever you interact with us or engage with our online services (the “Services”), such as when you purchase a product from us or when you visit one of our websites (the “Websites”).  By interacting with us, you represent that you consent to the collection, use and disclosure of your Personal Information as described in this Privacy Statement.

For the purposes of this Privacy Statement:

• “We”, “us” or “our” refers to Plaid and its subsidiaries and brands.
• “Personal Information” means information about an individual that can be used to identify such individual.

OUR COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION

What Personal Information do we collect?

When you interact with us through our Services, we may collect data, including Personal Information, from you or from other sources.

Data that we collect may be information that you directly provide to us, such as Personal Information you provide when you use our Services, or information that is passively or automatically collected from you, such as information collected from your browser or device. Please see “Interacting with us online” below for more details.

Information we collect from you

• Name and contact information, such as email address, postal address, phone number and other similar contact data.
• User credentials, such as username, password, password hints and similar security information used when you establish an account on one of the Websites.
• Payment and transaction data, such as credit card information, billing address, and details of your purchases.
• Device data, such as type of device, operating system and other software installed on the device, device settings, IP address, device identifiers and error reports.
• Usage data, such as the pages you access, items you purchase, your preferences and interests, and the timing, frequency and duration of your interactions through the Websites.
• Market research information, such as information you voluntarily provide in a customer survey if we contact you for market research purposes.
• Data provided directly by you, such as any information contained in the communications you send to us, including customer service inquiries, product reviews and other feedback regarding the Services.

Information we collect from other sources

We may collect some information about your transactions and activities from third-party partners that help us offer you our products and Services.

For example, we may receive some limited information about your transactions from Amazon when you make a purchase through the official Amazon shop of one of our companies or brands, or when you use a third-party payment gateway like PayPal to make a purchase.

These third parties do not share your payment and billing information or other account information with us.

Please see “Interacting with us online” below for details on how we may exchange information with our advertising and analytics partners.

How do we use your Personal Information?

We use Personal Information to manage and administer the Services and to meet our legal obligations. More specifically, we use Personal Information for the following purposes:

• To provide the Services, such as to create accounts, process transactions, respond to user inquiries, provide technical support, and comply with legal obligations.
• To send you communications relevant to your use of the Services (such as updates to the Services and notifications about your orders).
• To contact you for market research purposes.
• To develop and improve our products and Services.
• To promote our products and Services, such as to conduct analytical and market research, and to send you electronic and other marketing messages about our products or Services.
• To protect you and us by detecting and preventing fraud and other illegal activities in connection with our Services, and to otherwise enforce our rights.
• To comply with legal or regulatory requirements and processes.
• For any other purposes that may be described to you or for which you provide your consent.

In order to better serve you, we may combine information you provide to us on the Websites with information from third parties.

Who do we share Personal Information with?

We may share Personal Information with trusted third parties to help us provide you with products and Services and to comply with our obligations, as set out below. We do not sell or trade any Personal Information we collect.

Within our group of companies. We may share Personal Information within our group of companies and brands (e.g., Paisley Crafts, LLC d/b/a iLoveToCreate and any other affiliated companies and brands such as Arteza) for any of the purposes described in this Privacy Statement.

Service providers and business partners. We may share Personal Information with third-party service providers and trusted business partners, including service providers that we use to:

• Deliver our products and Services (including Amazon and Shopify, as well as catalog mail companies).
• Fulfill orders (including warehousing and delivery).
• Store and protect our data.
• Obtain advice from third-party advisers, such as lawyers and accountants.
• Conduct market studies and data analytics.
• Develop, host, monitor and operate our Services (including software and website development, website hosting, data storage, and management and evaluation).
• Process payments, protect against fraud and reduce credit risk.
• Promote our products and Services, including through contests, online advertising and business partnerships with partner companies.

We require our service providers to protect Personal Information shared with them, and limit their use and retention of it to what is necessary to provide services to us.

Advertising partners. We disclose Personal Information about your online activities (such as device, usage or location data) to our advertising and analytics business partners. We and our business partners use this information to perform analytics about use of the Services and deliver personalized ads to you. Our business partners may use the Personal Information we provide to them for their own purposes (including advertising) as well. Please see “Interacting with us online” below for more details about this and about how to control the Personal Information we share with these business partners.

Business transactions. We may also disclose Personal Information to other parties with which we enter or reasonably may enter into a corporate transaction such as a merger, consolidation, acquisition, divestiture or asset purchase or sale.

Legal requirements. We may disclose Personal Information to other third parties (such as law enforcement bodies or governmental authorities) as part of a legal process, to fulfill our legal or regulatory obligations, to comply with applicable law, to protect the safety and security of our customers or our Services, to prevent fraud or other unlawful or unauthorized activities, or to protect our rights and interests.

We may also share your Personal Information for any other purpose that we disclose to you at the time of collection, or when we have obtained valid consent.

OUR PRIVACY PRACTICES

How long do we keep your information?

We keep your Personal Information in our records only as long as it is needed to fulfill the purposes for which it was collected, as required to comply with applicable law, or to satisfy business or regulatory requirements. After this, we will securely destroy, delete or anonymize the Personal Information.

How is your information protected?

We maintain various physical, technological and organizational security measures designed to protect your Personal Information from theft, loss or unauthorized disclosure, use, copying or modification. This includes secure storage (physical and digital), passwords, encryption, secure file transfer methods and other electronic security measures.

Is your information transferred outside your jurisdiction?

We may transfer your Personal Information within our group of companies and brands or to our service providers or other trusted third-party business partners that may be located outside of your region or country, where it may be accessed, stored or otherwise processed. We use appropriate safeguards to ensure that your Personal Information is protected no matter where it is used or stored.

When your Personal Information is transferred to a different region or country, it may be subject to the law of that foreign jurisdiction, including any law permitting or requiring disclosure of the information to the government, government agencies, courts and law enforcement in that jurisdiction.

How do we protect children’s privacy?

The Services are not directed to, or intended for, children under 14 years of age. We do not knowingly collect Personal Information from individuals in this age group.

INTERACTING WITH US ONLINE

Cookies and similar technologies

Our Websites use cookies, website beacons, and similar tracking technologies to collect information about visitors to the Websites. Cookies are small text files that are automatically deposited on a visitor’s device (such as your computer’s hard drive or mobile device). Web beacons (also known as “pixel tags”) are electronic images that may be used to help deliver cookies, count visits, and understand usage and campaign effectiveness.

Information we collect via cookies helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences and interests.

We use this information to:

• Learn more about how the Websites are typically used, including the total number of visitors, which webpages are visited the most, the geographical location of the visitor, and the types of Internet browsers (e.g., Google Chrome, Firefox or Microsoft Edge) and operating systems (e.g., Windows or Apple MacOS) that our visitors use.
• Enhance the user experience and overall quality of the Websites.
• Analyze the usage of our Services.
• Personalize content and ads on the Websites by allowing the Websites to collect and remember information about your preferences and interests relating to the Services or Websites.

Web analytics and other third-party tools

We may share and exchange information about your use of our Websites with our social media, advertising and analytics business partners who may combine it with other information that they may have about you. We also use web analytics tools to better understand your use of our Websites.

Third parties, including Meta (Facebook) and TikTok, provide analytics services and serve advertisements on our behalf across the web. These partners may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Websites. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content tailored to your interests on our Websites and other websites, and better understand your online activity.

Google Analytics

Web analytics

Google Analytics collects information on user behavior on our Websites, which includes how many times a user visits our Websites, what pages a user visits, and where a user was referred from. Advertising identifiers for mobile devices are also collected. Google may use the data collected for its own purposes, including to contextualize and personalize the ads of its own advertising network.

To learn more about how Google uses data when you visit websites using Google Analytics, click here. You can deactivate the Google Analytics function with a browser add-on, which you can download here.

Hotjar

We also use Hotjar on the Websites to obtain user activity information and to optimize our services and user experience. To provide these services, Hotjar uses first-party cookies and other technologies to collect information about visitors to the Websites. Hotjar may reuse this personal data to develop and improve its tools and services. For further details, please visit Hotjar’s Trust Portal and Privacy Policy.

Your interest-based advertisement choices

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit:

• https://youradchoices.com/ (US)
• https://youradchoices.ca/ (Canada)
• https://youronlinechoices.eu/ (EEA) 

Your cookies choices

You can change your cookie settings or withdraw consent anytime by clicking Manage Cookie Preferences.

A cookie in no way gives us access to your computer or any information about you. You can choose to accept or decline cookies within your web browser. Different browsers make different controls available to you. Generally, your browser’s settings or “Help” function will let you accept, refuse or delete cookies.  Each browser’s website should contain instructions on how you can do this.

If you refuse or delete certain cookies, please be aware that it may prevent you from obtaining certain content, features, services, products or benefits of the Websites.

Third-party links

Our Websites may contain links to other websites. However, once you have used these links to leave one of the Websites or are otherwise redirected to a third-party website or application, you are no longer governed by this Privacy Statement. We do not have any control over third-party websites and applications, and we are not responsible for the protection and privacy of any information which you provide while visiting such sites. You should exercise caution and review the privacy statement applicable to the third-party website in question.

YOUR PRIVACY RIGHTS

You may have the following rights in relation to your Personal Information:

• Accessing your Personal Information. We may be required to provide you with information we hold about you upon your request, including a description and copy of the Personal Information and why we are processing it, unless a lawful exception applies. We will require you to prove your identity before providing your Personal Information.
• Requesting correction or updating of your Personal Information. This enables you to have any incomplete or inaccurate Personal Information we hold about you corrected.
• Withdrawing your consent. Where you have consented to our processing of your Personal Information, you have the option to withdraw your consent. However, withdrawing your consent in some cases may prevent us from providing the Services to you.
• Opting out of marketing. You may choose not to receive marketing communications from us. You can ask us to stop such messages at any time by exercising the “unsubscribe” mechanism contained in the message. Please note that even if you choose not to receive marketing communications from us, you still may receive non-marketing communications concerning your account or use of the Services, such as emails relating to available upgrades, billing and payment information, outstanding balances on your account or updates about your order status.

You can make a request to exercise the above rights by contacting the Privacy Manager using the contact information set out below.

Depending on where you live, you may have the option to exercise additional privacy rights, in accordance with applicable laws. Please contact the Privacy Manager using the contact information set out below for more information on your privacy rights. California residents and residents of the United Kingdom or a Member State of European Union should review the region-specific information set out below.

UPDATES TO THIS PRIVACY STATEMENT

This Privacy Statement may be revised from time to time. The most recent version will always be available on our Websites. If an update to this Privacy Statement includes significant differences regarding how we handle Personal Information, we will make reasonable efforts to notify you if necessary.

We encourage you to review this Privacy Statement frequently. Your continued use of the Websites or your continued provision of Personal Information following any changes to this Privacy Statement constitutes your acceptance of any such changes.

QUESTIONS OR CONCERNS

If you have any questions or concerns about this Privacy Statement or our use of your Personal Information, please contact our Privacy Manager:

By mail at: 3225 Westech Drive, Norcross, GA 30092
By phone at: (800) 842-419
Through email at: generalcs@plaidonline.com 

Depending on where you live, if our Privacy Manager cannot resolve your concern, you may have the right to complain to a privacy regulator. The Privacy Manager will provide you with more information about these rights on request.

ADDITIONAL INFORMATION FOR SPECIFIC REGIONS

California Residents

If you are a California resident, under the California Consumer Protection Act (“CCPA”), you have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity, we will provide you with:

 

• The categories of Personal Information we collected about you.
• The categories of sources for the Personal Information we collected about you.
• Our business or commercial purpose for collecting or selling that Personal Information.
• The categories of third parties with whom we share that Personal Information.
• If we disclosed your Personal Information for a business purpose, a list identifying the Personal Information categories that each category of recipients obtained.
• The specific pieces of Personal Information we collected about you.

 

You also have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive your request and confirm your identity, we will review your request. If required or permitted by applicable laws, we may deny your deletion request, in which case we will provide you with reasons for the decision to do so.

 

As set out above under “Your privacy rights”, you also have the right to request correction of your Personal Information.

 

To exercise these rights, please contact our Privacy Manager at the contact information set out above. Your request must contain sufficient information that allows us to verify your identity and to properly understand, evaluate and respond to your request.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

 

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

 

European Economic Area (EEA) and UK Residents

If you are a resident of the United Kingdom or a Member State of European Union, you may be entitled to additional rights under the General Data Protection Regulation (“GDPR”). These include:

• The right to object to certain types of processing, including processing carried out for the purposes of direct marketing;
• The right to erasure of Personal Information about you, under certain conditions;
• The right to demand that we restrict processing of your Personal Information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, processing is no longer necessary or your Personal Information is inaccurate;
• The right to obtain and reuse your Personal Information for your own purposes across different services; and
• The right to lodge a complaint with data protection authorities in your country of residence.

As set out above under “Your privacy rights”, you also have the right to request access to and correction of your Personal Information.

 

To exercise these rights, please contact our Privacy Manager at the contact information set out above. Your request must contain sufficient information that allows us to verify your identity and to properly understand, evaluate and respond to your request.