Plaid Enterprises, Inc.
3225 Westech Dr NW,
Peachtree Corners, GA 30092
(678) 291-8142
-FOR IMMEDIATE RELEASE-
Plaid Enterprises Launches New Website to Inspire Creativity
Peachtree Corners, Georgia. September 12th 2024 Plaid Enterprises, Inc., a leader in the craft and DIY industry since 1976, is excited to announce the launch of its newly redesigned website, reflecting the company’s ongoing commitment to innovation and creativity. The new site offers a fresh, modern look and enhanced user experience to inspire and support the next generation of crafters, artists, and DIY enthusiasts.
The new website enhances the shopping experience with thousands of shoppable products and a comprehensive collection of projects, how-to articles, and videos designed to educate and inspire users. It features a best-in-class color selector for creating perfect color palettes, improved navigation with intuitive search tools, and personalized promotions based on user preference. The streamlined checkout process makes purchasing quick and easy, while additional resources like online education, downloadable patterns, DIY solutions, and seasonal décor inspiration provide a one-stop shop for all creative needs.
Plaid has been at the forefront of the craft industry, pioneering trends and setting standards with products that have become household names and the leaders in the arts and craft space. From the number one decoupage brand Mod Podge®, innovative paint lines such as FolkArt®, Apple Barrel®, Delta Ceramcoat®, and Gallery Glass® to treasured Bucilla® Stitchery Kits. Plaid makes all your craft supplies, from high-quality paints to brushes and essential accessories, ensuring that artists have everything they need to bring their creative visions to life.
“Plaid’s products have empowered millions to express their creativity. Whether you're a beginner exploring your first project or a seasoned artist looking for new inspiration, the site offers a wealth of resources,” said Kyra Balentine, Director of Marketing. “The new site is more than just a shopping destination; it’s a creative hub where crafters, artists, and DIY creators can learn, get inspired, and tap into Plaid’s vast social media community of over two million followers.”
“As Plaid continues to lead the way in the craft industry, the new website is a testament to the company’s dedication to supporting creativity in all its forms,” said Tom Russo, President and CEO of Plaid Enterprises,Inc and iLovetoCreate. “With a focus on providing an engaging and accessible online experience, we are committed to inspiring and empowering creators everywhere.
Visit the new website at Plaidonline.com to start your creative journey.
New site powered by Adobe Magento and designed in partnership with Guidance.
**About Plaid Enterprises, Inc.** Founded in 1976 and headquartered in Peachtree Corners, Georgia, Plaid Enterprises, Inc. is a leading innovator in the craft and DIY industry. The company is renowned for its iconic product lines, including Mod Podge®, FolkArt®, Apple Barrel®, and Bucilla® Stitchery Kits, which have become household names among crafters and DIY enthusiasts. For decades, Plaid has been at the forefront of crafting trends, providing high-quality supplies that empower artists and creators to bring their visions to life. Committed to fostering creativity in all its forms, Plaid offers a wide range of products and resources designed to inspire and support creative expression. For more information, visit PlaidOnline.com.
