Copywriter

DEPARTMENT:             Marketing

TITLE:                           Copywriter 

LOCATION:                   Plaid Enterprises, Inc., Norcross, GA

REPORTING TO:          Kyra Balentine, Senior Director of Content and Integrated Marketing

DATE:                            10/22/24

Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category with national brands including Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.

We are seeking a highly motivated and detail-oriented Copywriter who will be responsible for creating engaging, conversion focused product descriptions, landing pages, e-commerce content, and email campaigns. The ideal candidate will have a strong understanding of SEO best practices, be skilled in keyword research, and know how to craft content that drives traffic and boosts sales.

Key Responsibilities

• Write compelling, product descriptions that highlight features, benefits, and unique selling points.
• Develop strong SEO copy for product pages, category pages, blogs, emails, and other e-commerce related content.
• Write clear and concise instructions and packaging information in collaboration with the product development team.
• Conduct keyword research to optimize existing content and create new, high ranking web pages.
• Collaborate with the marketing and product teams to ensure content aligns with brand tone and voice.
• Update and optimize current website content to improve organic search rankings.
• Work closely with the communications and e-commerce team to improve user experience through copy.
• Monitor and analyze content performance using SEO tools, improve engagement and conversion rates.

Qualifications

• BA/BS in English or Communications
• 3-5 years’ experience as a Copywriter, preferably in an e-commerce environment.
• Solid understanding of SEO best practices and techniques, including keyword research and on-page optimization.
• Ability to write clear instructions along with persuasive, and engaging content tailored to target audiences.
• Experience using SEO tools such as Google Analytics, SEMrush, or similar.
• Experience with Adobe Magento platform is a plus.
• Experience with Canva and Klayvio is a plus.
• Collaborate with marketing teams to design engaging and visually appealing email layouts.
• Strong attention to detail and excellent time-management skills.
• Ability to work independently and collaborate with cross-functional teams.

Provide three examples of your work that showcase your versatility as a copywriter.