E-Commerce Merchandise Manager

DEPARTMENT:          Marketing

TITLE:                         E-Commerce Merchandise Manager

LOCATION:                Plaid Enterprises, Inc., Norcross, GA

REPORTING TO:       Kyra Balentine, Director of Content and Integrated Marketing

DATE:                         10/25/24

Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category 
with national brands including Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated                        in-house creative marketing team. 

Job Summary:

The E-commerce Merchandise Manager is responsible for managing the online product assortment, optimizing merchandising strategies, and driving sales and profitability through effective product planning, digital merchandising, and content placement. This role collaborates closely with the marketing content and e-commerce team, product development team, and the design team to ensure a seamless and engaging online shopping, inspirational, and educational experience. 

Key Responsibilities:

• Manage and curate the online product assortment to align with customer demand, seasonal trends, and content brand strategy. 
• Oversee product lifecycle management, including SKU activation, rotation, and retirement.
• Execute online merchandising strategies, optimizing product placement, categories, and filters to enhance the customer journey.
• Coordinate with the marketing and e-commerce team to align product launches with campaigns, promotions, and SEO strategies.
• Implement data-driven merchandising changes based on performance metrics and consumer insights.
• Work closely with product development teams to ensure sufficient stock levels for promotions, events, and seasonal changes.
• Conduct regular inventory audits and manage markdowns, promotions, and clearance strategies.
• Ensure product descriptions, images, and pricing are accurate, consistent, and aligned with brand standards.
• Implement best practices for product page optimization to improve SEO rankings and drive traffic.
• Calculate margin and ROI for POL promotions to ensure alignment with internal metrics.
• Stay abreast of industry trends, competitive landscape, and emerging technologies in e-commerce and marketplace management, and provide insights and recommendations to inform strategic decision-making.
• Utilize personalization and recommendation tools to enhance product discovery and relevance for customers. 

Qualifications:

• Bachelor’s degree in digital merchandising or marketing.
• 3-5 years of experience in e-commerce merchandising or product management.
• Knowledge of SEO and digital marketing principles.
• Proficiency in e-commerce platforms, Adobe Magento is a plus, Google Analytics, and merchandising software.
• Strong analytical skills with the ability to interpret data and trends.
• Strategic thinker with the ability to execute innovative initiatives to drive business results.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong collaboration and communication skills.