Plaid Enterprises, Inc., is one of the world's largest, most diverse manufacturers of creative do-it-yourself products. Our product innovation and dedication to the ever-changing needs of consumers have made the Plaid family of products among the most recognized and desired brands worldwide.
In 1976, Plaid founder David Cunningham set out to "create a diversified, yet synergistic company that would provide the most complete, comprehensive programs available to market and sell craft products." Plaid Enterprises, Inc., thrives today as powerful proof that dreams can become reality.
Paint was one of the first products targeted, and production began in consultation with leading decorative artists. Today, Plaid is the industry's leading small batch paint manufacturer, producing all USA-made paint in facilities located outside of Atlanta, GA.
Plaid continued to evolve with the craft industry, developing products in tune with trends—stenciling, faux finishes, fashion, glass crafts—reaching out to new artists and markets, including home improvement. Plaid was also the first craft company to sell products on television via infomercials and home shopping channels.
Notable brands in Plaid's portfolio include FolkArt®, Gallery Glass®, One Stroke™, and one of the industry's best known, Mod Podge®, a favorite since 1967. In 1996, Bucilla, the nation's needlecrafts leader, was added to the Plaid fold.
The Product Manager is responsible for the development and execution of the assigned Products Portfolio’s vision, strategy, and product roadmap working under the direction of the Category Director. This is accomplished through the management of the entire product lifecycle from market/customer needs assessment, competitive analysis, new product launch, and product rationalization. The Product Manager will develop and manage the external market message and brand positioning as well as the internal margin maintenance/improvement and product quality. In addition the Product Manager will work on a cross-functional team of external partners and internal resources of designers, graphics, operations, venders and marketing.